Then assume a Leadership Role and be Recognized as the Gold Standard
•The Senior Placement industry is relatively nascent. The first major entrant into the market was in 2000 by Microsoft ex-employees who created A Place for Mom (over 300MM in annual sales) located in Seattle WA
•Washington state has been the leader in this industry and has spawned a number of agencies, and is the first to be regulated by state law (HB1494)
•To date there are over 700 agencies throughout the U.S. Most are small 1-3 person companies, and a few newly organized franchises
•There is no national oversight, nor are there any best practices that are followed, except for what an agency chooses to incorporate, or what state law might dictate for a similar business
•There is concern that new entrants that have little to no senior care experience will make mistakes with vulnerable adults, harming families and seniors, as well as drawing negative attention to those that are highly qualified and ethical
•The roots for the Alliance is Concierge Care Advisors (CCA, against industry opposition helped pass the first state regulations. Washington State HB1494). CCA has created the most advanced and professional policies and procedures to date over the last 9 years. As a result CCA is in a unique position to share these best practices, and to Qualify and Quantify the best partners/Affiliates in markets Nationally/worldwide
•The Alliance will assure its many business partners, families, healthcare professionals and regulators that the Alliance is, by definition, the best trained and qualified professionals are serving their seniors, and as a result the best outcomes are achieved
•Qualified and designated CCA agencies will be in a position to differentiate themselves from local competitors and level the playing field with online lead companies
•The Alliance is an exclusive (Limited per service area) assembly of recognized, vetted professionals that will be the Gold Standard by which all other agencies will be judged; including your competitors
•As a member of the Alliance, your best practices and best ideas will be “additive”. We recognized as an ever-evolving leader in the space that all others are compared to
•The Alliance is not a franchise. That said, we will offer all elements an agency requires to be a successful business, but without the Franchise relationship
•The placement industry is young. Get out in front and control your future
•Get noticed as the “best” and be part of something that differentiates your agency from other agencies in your area and levels the playing field with online services
•Bad actors have already, or will surface, and must be identified or at least separated by those adhering to the most rigid standards and ethics. Even the worlds leader (A Place For Mom) has been the subject of many tragic outcomes due to low standards of care https://www.seattletimes.com/seattle-news/senior-care-placement-companies-scramble-to-cash-in/ . Distance your company and share why you are different as part of a National organization serving seniors at the highest level
•Members will realize the marketing, business practice, prestige, technology and distribution advantages of being part of something much bigger than themselves
•Stronger together and formidable against larger business footprint
•Be recognized locally, regionally and nationally as a thought leader and a highly qualified professional business worthy of trust
•Proudly leverage the Alliance brand, logo and national website recognizing your company as a leader in the senior housing industry
•Promote your company as exclusive and represent to your referral sources and seniors that you are recognized as the best, the Gold Standard that they can trust and expect the highest level of ethics and support
•Level the playing field with the lead generation companies (e.g. APFM) and differentiate yourself from all other competition in your service area
•Leverage the P&P’s, business practices, agency designed CRM, etc. of one of the nation’s premier agency
•Incorporate the best and only certification program available for new and existing hires
•Access to a national lead generation platform allowing you to compete with massive lead generation companies affordably, while offering the personal attention and service you are known for
•National access to assisted living communities that may otherwise not be available through our national relationships
•Take advantage of group discounts on insurance, technology, finance and other products and services
•Avail your company of same store revenue growth opportunities such as VAR’s for eldercare products and services that your client want and need
•Receive regular continuing education and certification to demonstrate advanced professional stature
•Leverage the internet like the big guys by being part of a bigger brand with broader web reach and exposure
Concierge Care Alliance Members are the premier organizations, recognized as being the best trained, use best practices, have the highest ethical standards, are fully vetted by the Alliance and hence obtain the best possible outcomes for seniors and their families.
If you are the best, then lets document it and tell the world. Why should it be a secret?